According to comedienne Afia Schwarzenegger, Ghana’s entertainment industry has never presented itself as a serious industry to any government. According to her, industry players have not done a good job of positioning themselves over the years to ensure that the industry is taken seriously.
She believes that if industry players develop their brands and project a serious image, the government will take the industry seriously and invest in it.
Afia Schwarzenegger questioned what the money paid to the music industry was used for, demonstrating why the industry can never be taken seriously.
She urged her colleagues to abandon the clamor for social media likes in order to build a brand, pay taxes, and position themselves as serious people in order to entice the government and investors to invest in the industry.